First, I should consider what features are missing in current exclusive video platforms. Common features include interactive elements, personalized recommendations, maybe community features. But since it's exclusive, the user might want something that enhances the viewer experience in a unique way.

Personalization could be another avenue. Adapting video recommendations based on the user's game preferences, or even dynamic subtitles that highlight specific game terms. Also, adaptive video content that changes based on the viewer's interests.

Alternatively, a feature where viewers can click on objects in the video to get more information. For instance, clicking on a weapon in a Let's Play video could show its stats, history, and other related games.